In the world of a Navy SEAL, where challenges and risks are a constant part of the landscape, the fear of failure takes on a distinct intensity. It’s not just about missing a mark; it’s about the potential consequences that could ripple through a mission, a team, and even one’s life. But this fear, paradoxically, is also a source of motivation and growth.
You may have heard me say before that I love the process of failure because I learn so much from it. It might sound counterintuitive, but it’s the truth. In the context of a Navy SEAL’s journey, failure is not an option—it’s an inevitability. During BUD/s, we are set up to fail every evolution. It forces us to either roger up and get better or ring out (ring the bell) and quit. We push ourselves to the limits, testing our physical, mental, and emotional boundaries to achieve what seems impossible. Each time we stumble and fall, we rise again with the determination to learn from our missteps and perform even better.
Most people never start and fail before leaving the gate. This notion holds a special place in the hearts of SEALs. The courage to embark on a mission, to chase after a goal, requires conquering the fear of failure before it even has a chance to take root. You see, it’s the fear of failure that causes us to quit before we ever start. It’s the insidious voice that whispers doubt and hesitation into our minds, attempting to paralyze us in a state of inaction.
In the world of Navy SEALs, we’ve learned to confront this fear head-on. We don’t deny its existence; instead, we use it as fuel. We acknowledge the weight of failure and its potential to impact lives, but we also recognize that it’s part of the journey. The fear of failure becomes a catalyst for preparation, training rigorously, fostering resilience, and developing mental fortitude.
Navy SEALs undergo some of the most rigorous training in the world, focusing on preparing for failure scenarios. From the infamous Hell Week to grueling physical and mental challenges, trainees learn to operate effectively under extreme stress and uncertainty.
The “40% Rule” is often referenced by Navy SEALs. It suggests that when your mind tells you that you’re done and can’t go any further, you’re actually only at 40% of your potential. Pushing past this mental barrier is crucial in high-stakes situations and reminds us that our minds often limit us more than our bodies do.
The Navy SEAL ethos emphasizes teamwork and camaraderie. SEALs rely on their teammates for support and trust, understanding that failure can be shared, learned from, and ultimately become a stepping stone toward success.
So, from the perspective of a Navy SEAL, the fear of failure is not a roadblock; it’s a challenge to be conquered. It’s the force that propels us forward, that drives us to excel beyond what we thought possible. Embracing the possibility of failure, we not only disarm its power but also harness its energy to become stronger, more adaptable, and, ultimately, more effective in accomplishing our missions.
Entrepreneurship and personal freedom share a profound connection. Building your own business becomes a pathway to independence, providing an avenue for individuals to shape their destinies, exercise autonomy, and create opportunities for personal and financial growth. Here are key points highlighting this connection through the lens of an entrepreneurial Navy SEAL:
Pursuit of Purpose: Just as a Navy SEAL finds purpose in serving their country, entrepreneurship allows for the pursuit of a different kind of purpose. By building a business, you can follow your passion, leveraging your unique skills and experiences to create something meaningful. This pursuit of purpose for us extends beyond the battlefield and brings a sense of fulfillment to our renewed civilian life – something you can experience as well.
Tactical Decision-Making: In our careers, we make strategic decisions in high-pressure situations, SEALs are entrepreneurial by nature, and we embrace the challenge of decision-making in business. With the ability to adapt and make calculated choices, we navigate the competitive landscape, set goals, and determine the direction of our venture. This independence you have the ability to adopt in decision-making mirrors the same autonomy we experience on the battlefield.
Agile Adaptability: The training of a Navy SEAL fosters adaptability and resourcefulness, which seamlessly translate to entrepreneurship. An entrepreneurial Navy SEAL can quickly adjust to market dynamics, identify opportunities, and pivot when necessary. This flexibility ensures we stay ahead of the curve, responding to challenges with resilience and maintaining a strong sense of independence. This is a pinnacle lesson and skill anyone pursuing a business should take to heart and implement.
Leadership and Team Building: A Navy SEAL understands the power of effective leadership and teamwork. When becoming an entrepreneur, carry these invaluable skills, and build a business with a strong foundation. By assembling and leading a team, delegating responsibilities, fostering a collaborative environment, and creating a culture that values autonomy, initiative, and personal growth, you’ll progress to new levels of success.
Overcoming Adversity: Both in the military and in entrepreneurship, adversity is a constant companion. As Navy SEALs, we draw upon our training and experience, embracing challenges as opportunities for growth. The ability to face adversity head-on, persevere, and adapt is ingrained in our character, empowering us to overcome obstacles and maintain independence in the face of adversity – something you can develop as well, and I strongly suggest you do to thrive and become prosperous.
Impact and Legacy: Just as Navy SEALs strive to make a lasting impact in their service, entrepreneurial Navy SEALs seek to create a legacy through their business. By introducing innovative solutions, driving change, and making a positive difference in the lives of others, they leave their mark on the entrepreneurial landscape. This pursuit of impact and legacy further enhances our sense of independence.
Your entrepreneurial journey can take on new levels of success by embracing the lessons a Navy SEAL offers as a unique perspective on the connection between entrepreneurship and personal freedom. Through the pursuit of purpose, tactical decision-making, adaptability, leadership, resilience, and the desire to create a lasting impact, if you adopt these as an entrepreneur, you’ll forge your own path to independence. Apply the values and skills acquired to build a business that aligns with their passion, allowing you to shape your own destiny and embrace the freedom that entrepreneurship provides.
As a retired US Navy SEAL veteran, I know all too well the physical and emotional toll that serving our country can take on a person. When I left the service, I had a litany of issues to deal with, including the emotional decompression I experienced and the effects of physical injuries I acquired during my years of service working within special operations forces. After trying various treatments and therapies, I had another SEAL brother share some CBD with me, and I started to learn more about its potential to help alleviate what I was experiencing.
I haven’t been shy about my post SEAL team life and especially the first year and a half after my retirement. I started using alcohol to self-medicate in an attempt to tone down the anger I was feeling. I also experienced physical pain throughout my body, and I wasn’t willing to commit to a life of prescription medicine that would likely harm me in the long haul rather than address my problems.
A SEAL brother of mine shared with me a bag of his CBD gummies, and I started to take them. I noticed that my pain was lessening, and I wasn’t as angry as I had been in the past. Eventually, I found myself becoming more even-tempered inside and less angry. Then I ran out of gummies, and the anger started to build again. I bought another bag of gummies, and the anger started to diminish again, and I thought, “Hey there’s something to this.”
So I started a CBD company.
CBD, or cannabidiol, is a compound found in the cannabis plant that has been shown to have a variety of potential health benefits. Unlike its cousin THC, which is the psychoactive compound responsible for the “high” associated with marijuana use, CBD does not produce any psychoactive effects. Instead, it interacts with the body’s endocannabinoid system, which plays a role in regulating a variety of physiological processes, including pain perception, mood, and sleep.
I wanted to create a product that was not only effective but also trustworthy and transparent. The Navy SEAL ethos is one I don’t take lightly and resonates with my personal and professional core values. I know firsthand the importance of integrity and honesty, and I wanted my company to reflect those values.
One of the main reasons I started a CBD company was to provide other veterans with an alternative to traditional pharmaceutical treatments for conditions like chronic pain, anxiety, and PTSD. Many veterans are prescribed a metric shit ton of prescription meds, including opioids for chronic pain, which can be highly addictive and have dangerous side effects. CBD, on the other hand, has been shown to have few side effects and a low risk of addiction.
In addition to providing veterans with an alternative to traditional pharmaceuticals, I wanted to create a company that supported the effort to educate and prevent veteran service members suicide, which is climbing at an alarming rate. It’s something I speak of when I travel and address business leaders across the country.
Starting a CBD company, not only as a retired Navy SEAL veteran from Naval Special Warfare but as a small business owner, has not been without its challenges. There is still a lot of stigma surrounding cannabis and CBD, and it can sometimes be difficult to navigate the complex legal landscape. However, I believe that the potential benefits of CBD are worth the effort, and it’s an established alternate form of treatment for many. I think we’re still at the beginning of really understanding what CBD oil can do for the active service members of our armed forces as well as our veterans. In my opinion, this is our new mission – to combat the individual forces that separate us from living our best life and focus on post-career care. Negligence, ignorance, and stagnation for treatment is our new enemy.
If you want to learn more about how I cultivate a strong mindset and apply the use of CBD in my life, check out a recent podcast I was a guest on as I talk about all of this.
As a Navy SEAL, I can attest to the fact that “embracing the suck” is a core philosophy that is ingrained in every SEAL candidate from the moment they begin their training. It’s a mentality that is vital for success, not just in the military but in all aspects of our lives while in the service and after. Embracing the suck means accepting and even enjoying the difficulties and challenges that come with any situation and using them as an opportunity to grow and improve. I share my personal experiences with how I’ve embraced the suck, as well as some insights into how this mindset can benefit anyone who chooses to adopt it as part of my 5 SEAL Secrets (there’s a link below to download it for free).
It’s important to understand the origins of the term “embrace the suck.” It’s a phrase that has been used in the SEAL teams for many years and in the whole special operations forces community. I first learned it when I entered my first phase of the SEAL BUD/s training program and the lessons continued through second phase, third phase, and well into my career as a SEAL leader. Looking back, the physical screening test to qualify for BUD/s was the easiest part of my career!
William Branum US Navy SEAL BUDs
“Embrace the suck” refers to the idea that when things get tough, the tough never quit – they embrace the difficulty and push through it. In BUD/s, on the grinder at the Naval Special Warfare Center, and throughout our SEAL qualification training, we learn the price of complaining when “the suck” becomes much harder. The instructors correct anyone who complains quickly by increasing the level, difficulty, and consequences of “the suck.” When a candidate starts falling back or showing weakness, physical training becomes increasingly difficult. By the fourth week of training, we enter Hell Week, where we endure the most grueling conditions of our initial training.
William Branum US Navy SEAL Second Phase
In SEAL training, “the suck” refers to the grueling physical and mental challenges that candidates must endure to become SEALs. These challenges include long, punishing swims in frigid water, sleep deprivation, and hours of physical exertion in extreme heat or cold. We are set up to fail every day and in every evolution. I can attest to the fact that it was an essential part of my process. The instructors were experts at pushing us beyond our limits and making us face our fears, both physical and mental. But as challenging as it was, it taught us the value of perseverance, mental toughness, leadership skills, and teamwork. We learned to embrace failure and use it as a stepping stone to success.
I quickly learned the importance of embracing the suck in the early days of training. Not everyone is good at swimming or running, and in BUD/s, you learn if you’re a better swimmer or a better runner. When I found myself struggling to keep up with my teammates, I took that pressure and turned it into power. The long, grueling days left me exhausted and sore, and like everyone in BUD/s at one point or another, I wondered if I had what it took to make it through.
It was during these moments that I began to embrace the challenges and see them as opportunities, or else I’d fail and return to the fleet. For me, that wasn’t an option. One of the most important things I learned during SEAL training was that embracing the suck isn’t just about physical toughness – it’s also about mental resilience. When you’re exhausted, cold, chaffed raw, in pain, and miserable, it’s easy to let negative thoughts creep in and start to bring you down. But if you can learn to control your thoughts and maintain a productive attitude, you can push through even the toughest situations.
William Branum US Navy SEAL Third Phase
Instead of dreading the next evolution or feeling sorry for myself, I started to shift my mindset and look at the challenges as a way to perform better. Our minds have a way of complicating the things we face and creates this overwhelming blockade that we have to tear down, or else we never get anywhere. I started to focus on the most basic actions that required me to forge ahead and eliminate all the shit in my mind that didn’t serve me in the moment. I figured out how to use the pain of all that sucked to motivate me and power my way through and focus on how to win, one evolution at a time. I made the decision not to quit because it wasn’t an option. Ever.
William Branum US Navy SEAL Sniper
I remember one particular evolution during training where we were required to carry the heaviest log in BUD/s named Old Misery. It was grueling, and as we were covered in sand from head to toe, we struggled through the evolution. I chose to focus on the moment and the teamwork that we built. My determination to not fail contributed to us managing through the suck. I pushed through the pain and exhaustion with the rest of the men under that log.
Another important aspect of embracing the suck is recognizing that it’s not just about the individual – it’s about the team. In SEAL training, we were constantly reminded that we were only as strong as our weakest link. If one teammate struggled, we all struggled. If you struggled, you were the cause of everyone else’s struggle. We all had to help each other through it because, in BUD/s, you cannot pass the training on your own merit – no man is an island in BUD/s or on the Teams. It doesn’t matter if you graduated from the Naval Academy or Officer Candidate School. Both enlisted personnel and officers experience the same challenges before graduating and becoming a US Navy SEAL.
William Branum US Navy SEAL BUDs Graduation
This mentality not only helped us build our strong bonds of trust and camaraderie, but it also made us more effective as a small unit tactics a team. The Navy SEAL Brotherhood exists because we face the same challenges, and our collective ability to work together and build the most unbreakable relationships are forged not only by embracing the suck together but achieving results together. We are able to push through even the toughest challenges and come out stronger on the other side. The voluntary drop rate is high for a reason (it’s an equitable training environment) because you need to be more than physically qualified to become a SEAL. Eligible applicants also have to demonstrate the mental toughness to sustain their abilities and achieve mission success in the environment we endure.
So how can you apply the Navy SEAL philosophy of embracing the suck to your own life? Whether you’re facing a difficult work project, a challenging workout, or a personal crisis, the key is approaching it with the attitude and willingness to embrace the difficulty. Instead of focusing on the pain and discomfort, see the challenge as an opportunity to learn and grow. If you’re working with a team, make sure you’re supporting each other and working together to overcome the challenge. The toughest challenges often lead to the greatest rewards. By embracing the suck, you’ll not only become a stronger, more resilient person, but you’ll also be able to achieve things you never thought possible.
William Branum US Navy SEAL New York
It was only by facing our weaknesses and overcoming them that we became SEALs. Throughout our careers, we used the same principles in tactical training as we learned in our basic SEAL training to become better and more effective at what we do. The lessons I learned serving in Naval Special Warfare have stayed with me throughout my career and personal life. I believe that the mindset of pushing oneself to the limit and never giving up is a valuable lesson for anyone, regardless of their profession.
